Privacy Policy

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “Data”) in the course of the provision of our services, as well as our online offerings and related websites, features and content, and external online presence, such as web sites. our Social Media Profile (collectively referred to as the “Online Offering”). With regard to the terminology used, e.g. “Processing” or “Responsible” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible

Michaelshof e.V.
Im Dorfe 11
29490 Neu Darchau OT Sammatz
E-Mail: info@sammatz.de
Tel.: +49 5858 97030
Fax.: +49 5858 970881
Responsible: Claudia Brady
https://michaelshof-sammatz.de/blog/impressum/
Contact Data Protection Officer: Claudia Brady

Types of processed data

• Inventory data (e.g., person master data, name or address).
• contact information (e.g., e-mail, phone numbers).
• content data (e.g., text input, photographs, videos).
• usage data (e.g., websites visited, interest in content, access times).
• Meta / communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online offer (hereinafter we refer to the affected persons as “users”).

Purpose of processing

• Providing the online offer, its functions and contents.
• Answering contact requests and communicating with users.
• Safety measures.
• Audience measurement / Marketing.

Used terms

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter the “data subject”); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (eg cookie) or to one or more special features, are the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

“Processing” means any process performed with or without the aid of automated procedures, or any such process associated with personal data. The term goes far and includes virtually every handling of data.

“Pseudonymisation” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.

“Profiling” means any kind of automated processing of personal data that involves the use of such personal information to evaluate certain personal aspects pertaining to a natural person, in particular aspects relating to job performance, economic situation, health, personal To analyze or predict preferences, interests, reliability, behavior, whereabouts, or relocation of that natural person.

‘Responsible person’ means the natural or legal person, public authority, body or body which, alone or in concert with others, decides on the purposes and means of processing personal data.

“Processor” means a natural or legal person, public authority, body or body that processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. For users within the scope of the General Data Protection Regulation (GDPR), i. the EU and the EEC, unless the legal basis in the data protection declaration is mentioned, the following applies:

The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR;

The legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 para. 1 lit. b GDPR;

The legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR;

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR as legal basis.

The legal basis for the processing required to carry out a task in the public interest or in the exercise of official authority which has been delegated to the controller is Article 6 (1) lit. e GDPR.

The legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f GDPR.

The processing of data for purposes other than those for which they were collected is governed by the provisions of Article 6 (4) GDPR.

The processing of special categories of data (pursuant to Art. 9 (1) GDPR) is governed by the provisions of Art. 9 (2) GDPR.

Safety measures

We will take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing and the different likelihood and severity of the risk to the rights and freedoms of individuals to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and segregation. In addition, we have established procedures to ensure the enjoyment of data subject rights, the erasure of data and the response to data threats. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings.

Collaboration with contract processors, joint controllers and third parties

If, in the context of our processing, we disclose data to other persons and companies (contract processors, joint controllers or third parties), transmit them to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (eg if the data is transmitted to third parties, such as payment service providers, to fulfill the contract), users have consented to a legal obligation to do so or on the basis of our legitimate interests (eg the use of agents, webhosters, etc.).

Insofar as we disclose data to other companies in our group of companies, or otherwise grant access to them, this is done in particular for administrative purposes as a legitimate interest and, in addition, based on a legal basis.

Transfers to third countries

If we process data in a third country (ie outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third party services or disclosure, or transfer of data to other persons or companies This will only happen if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transmission, we process or disclose the data only in third countries with a recognized level of privacy, including those certified under the Privacy Shield, or on the basis of specific warranties such as: contractual obligation by so-called standard protection clauses of the European Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the European Commission).

Rights of data subjects

Right to information: You have the right to request a confirmation as to whether the data in question is being processed and for information about this data as well as for further information and copying of the data in accordance with legal requirements.

Right to rectification: you have accordingly. the legal requirements to request the completion of the data concerning you or the correction of the incorrect data concerning you.

Right to cancellation and limitation of processing: In accordance with the statutory provisions, you have the right to demand that the relevant data be deleted immediately, or, alternatively, demand a restriction of the processing of the data in accordance with statutory provisions.

Right to Data Portability: You have the right to receive data relating to you that you have provided to us in accordance with legal requirements in a structured, common and machine-readable format or to request their transmission to another person in charge.

Complaint to the supervisory authority: Furthermore, in accordance with the statutory provisions, you have the right to file a complaint with the competent supervisory authority.

Withdrawal

You have the right to revoke granted consent with effect for the future.

Right of objection

Right to object: You have the right at any time, for reasons that arise from your particular situation, against the processing of personal data relating to you which, on the basis of Art. 6 para. 1 lit. e or f GDPR takes an objection; this also applies to profiling based on these provisions. If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail.

Cookies and right to object to direct mail

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie serves primarily to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart are stored in an online shop or a login status. “Persistent” or “persistent” refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A “third-party cookie” refers to cookies that are offered by providers other than the person responsible for providing the online offer (otherwise, if only their cookies are called “first-party cookies”).

We can use temporary and permanent cookies and clarify this in the context of our privacy policy.

If we ask users for consent to the use of cookies (for example, in the context of a cookie consent), the legal basis of this processing is Art. 6 para. 1 lit. a. GDPR. Otherwise, the personal cookies of the users according to the following explanations in the context of this Privacy Policy on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para 1 lit. GDPR) or if the use of cookies to provide our contractual services is required, in accordance with Art. Art. 6 para. 1 lit. b. GDPR, or if the use of cookies is required for the performance of a task that is in the public interest or in the exercise of official authority, in accordance with. Art. 6 para. 1 lit. e. GDPR, processed.

If users do not want cookies stored on their machine, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be found in a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of this online offer may be used.

Deletion of data

The data processed by us will be deleted or restricted in accordance with legal requirements. Unless explicitly stated in this privacy statement, the data stored by us will be deleted as soon as they are no longer necessary for their intended purpose and the deletion does not conflict with any statutory storage requirements.

Unless the data is deleted because it is required for other and legally permitted purposes, its processing will be restricted. That the data is blocked and not processed for other purposes. This applies, for example for data that must be kept for commercial or tax reasons.

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adjust the Privacy Policy as soon as the changes to the data processing we make require it. We will notify you as soon as the changes require your participation (eg consent) or other individual notification.

Business-related processing

In addition, we process

• contract data (e.g., subject, term, customer category).
• Payment data (e.g., bank details, payment history) by our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Provision of our statutory and business services

We process the data of our members, supporters, prospects, customers or other persons in accordance with Art. 6 para. 1 lit. b. GDPR, if we offer them contractual services or in the context of an existing business relationship, e.g. members, or are themselves recipients of benefits and benefits. Incidentally, we process the data of affected persons in accordance with. Art. 6 para. 1 lit. f. GDPR based on our legitimate interests, e.g. when it comes to administrative tasks or public relations.

The data processed, the nature, the scope and the purpose and the necessity of their processing are determined by the underlying contractual relationship. This includes in principle inventory and master data of the persons (eg, name, address, etc.), as well as the contact data (eg, e-mail address, telephone, etc.), the contract data (eg, services used, communicated contents and Information, names of contact persons) and if we offer paid services or products, payment details (eg, bank details, payment history, etc.).

We delete data that is no longer necessary for the performance of our statutory and business purposes. This is determined according to the respective tasks and contractual relationships. In the case of business processing, we retain the data for as long as they may be relevant to the transaction, as well as with regard to any warranty or liability obligations. The necessity of keeping the data is checked every three years; otherwise the statutory storage obligations apply.

Google Analytics

We use Google Analytics, a Google Ireland Limited web analytics service, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offering and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous user profiles of the processed data can be created.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

If we ask users for consent (for example, in the context of a cookie consent), the legal basis of this processing is Art. 6 (1) lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) of the GDPR).

As far as data is processed in the US, we point out that Google is certified under the Privacy Shield Agreement, thereby ensuring compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information about Google’s data usage, hiring and disparaging options, please read Google’s Privacy Policy (https://policies.google.com/privacy) and Google’s Ads Ads Settings (https://adssettings.google.com/authenticated).

The personal data of users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics as “universal analytics”. “Universal Analytics” means a process of Google Analytics, in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called “cross-device tracking”).

Google Adsense with non-personalized ads

We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

We use the AdSense service, which allows ads to appear on our website and reward us for their display or other use. For these purposes, usage data, such as the click on an ad and the IP address of the users processed, whereby the IP address is shortened by the last two places. Therefore, the processing of the data of the users is pseudonymized.

We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on past user behavior. Targeting uses contextual information, including coarse (eg, on-site) geotargeting based on the current location, content on the current website or app, and current search terms. Google prohibits any personalized targeting, including demographic targeting and user list targeting.

If we ask users for consent (for example, in the context of a cookie consent), the legal basis of this processing is Art. 6 (1) lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) of the GDPR).

As far as data is processed in the US, we point out that Google is certified under the Privacy Shield Agreement, thereby ensuring compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information about Google’s data usage, hiring and disparaging options, please read Google’s Privacy Policy (https://policies.google.com/technologies/ads) and Google’s Ads Ads Settings (https://adssettings.google.com/authenticated).

Google AdWords and conversion measurement

We use Google’s online marketing method “AdWords” to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) to show them to users who have a suspected interest in the ads. This allows us to better target advertisements for and within our online offering so that we only present ads to users that potentially match their interests. If a user e.g. Showing ads for products he was looking for on other online offers is called remarketing. For these purposes, upon access to our and other websites where the Google Advertising Network is active, Google will immediately execute a code from Google and become so-called (re) marketing tags (invisible graphics or code, also as ” Web beacons “) incorporated into the website. With their help, the user is provided with an individual cookie on the device. a small file is saved (instead of cookies, comparable technologies can be used). In this file is noted which web pages the user visited, for what content he is interested and what offers the user has clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of the online offer.

Furthermore, we receive an individual “conversion cookie”. The information obtained through the cookie is used by Google to generate conversion statistics for us. However, we only hear about the anonymous total number of users who clicked on our ad and were redirected to a conversion tracking tag page. However, we do not receive information that personally identifies users.

The data of the users are pseudonym processed in the context of the Google advertising network. That Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google’s servers in the United States.

If we ask users for consent (for example, in the context of a cookie consent), the legal basis of this processing is Art. 6 (1) lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) of the GDPR).

As far as data is processed in the US, we point out that Google is certified under the Privacy Shield Agreement, thereby ensuring compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information about Google’s data usage, hiring and disparaging options, please read Google’s Privacy Policy (https://policies.google.com/technologies/ads) and Google’s Ads Ads Settings (https://adssettings.google.com/authenticated).

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